Strategic marketing: what it is, benefits, techniques
Oct 28, 2023 8:14:22 GMT
Post by nesatibatun22 on Oct 28, 2023 8:14:22 GMT
Marketing, in its principles, is something simple. It basically consists of the success of a business through satisfying the needs of its customers . But just because its basic principle is simple does not mean that its development and implementation are also simple. In marketing—and, in general, in a business—different factors intervene (competition, changes in consumption patterns, technological innovation, etc.) that make it complex. And this is where strategic marketing comes into the picture. What is it What are its benefits? How does it develop What tools and techniques do you use? We will clarify these and other questions below. A few last words about strategic.
Marketing What is strategic marketing A strategy is a plan that details all the actions to achieve an objective. Well, that is what the concept of strategic marketing is fundamentally based on: planning, implementing actions and evaluating the results. But strategic marketing means much more. It is also Forex Email List a vision, or mentality, of marketing founded on the long term, with a vision of the future, and with an integrative approach consistent with the general objectives of the company. Too abstract? Another way to understand it is to ask the four questions of José Luis Munuera and Ana Isabel Rodríguez, in their classic Strategic Marketing (1998): What are the needs and desires of my clients.
How does my competition What is my potential as a company How can I do better than my competition? Strategic marketing, therefore, is not reduced to the design of campaigns or the implementation of short-term strategies. As we will see, it involves all the objectives, resources and processes of a business. Difference between strategic and operational marketing If strategic marketing is analysis and planning, operational marketing is action, that is, the implementation of different marketing strategies. The vision of operational marketing, therefore, is short-term. And his concern, the immediate results. Does this mean that strategic marketing and operational marketing are adversaries? Nothing further. They are rather allies and their combination makes possible the success of a company's general marketing strategy. Operational marketing is necessary.
Marketing What is strategic marketing A strategy is a plan that details all the actions to achieve an objective. Well, that is what the concept of strategic marketing is fundamentally based on: planning, implementing actions and evaluating the results. But strategic marketing means much more. It is also Forex Email List a vision, or mentality, of marketing founded on the long term, with a vision of the future, and with an integrative approach consistent with the general objectives of the company. Too abstract? Another way to understand it is to ask the four questions of José Luis Munuera and Ana Isabel Rodríguez, in their classic Strategic Marketing (1998): What are the needs and desires of my clients.
How does my competition What is my potential as a company How can I do better than my competition? Strategic marketing, therefore, is not reduced to the design of campaigns or the implementation of short-term strategies. As we will see, it involves all the objectives, resources and processes of a business. Difference between strategic and operational marketing If strategic marketing is analysis and planning, operational marketing is action, that is, the implementation of different marketing strategies. The vision of operational marketing, therefore, is short-term. And his concern, the immediate results. Does this mean that strategic marketing and operational marketing are adversaries? Nothing further. They are rather allies and their combination makes possible the success of a company's general marketing strategy. Operational marketing is necessary.