Performance marketing: what it is, types and examples
Oct 28, 2023 8:08:54 GMT
Post by tun on Oct 28, 2023 8:08:54 GMT
Measure your marketing campaigns with mathematical accuracy. Not even Claude Hopkins, the author of Scientific Advertising (1923) , could have dreamed of something like this when he published his famous work. At that time, Hopkins was shocked to notice how many companies invested tons of dollars in advertising without knowing exactly the return they were getting for each dollar. With the appearance of the internet and the different ways of advertising and marketing online this has changed. Now it is possible to accurately measure the results of each euro invested in internet advertising. This way of doing marketing even has a name: performance marketing. Below, we explain everything you need to know. 1 What is performance marketing erformance marketing.
Example of email performance marketing 6 The future of performance marketing What is performance marketing Performance marketing (results marketing in Spanish) is a type of digital marketing based on Forex Email List actions with measurable results. When we talk about actions we are not referring to any type of action. Performance marketing is a strategy aimed primarily at selling products or serviceincreasing web traffic or promoting participation in social networks. Different channels are involved in performance marketing campaigns (search engines, social networks, emails) and measurement indicators (known as KPIs) are established in each one. The idea is to measure the performance of the campaigns.
in the different channels and, from there, optimize them. Sometimes performance marketing is confused with other forms of marketing (such as growth marketing) or contrasted with other types of marketing such as brand marketing. In the following sections we will clarify it for you. Brand marketing vs performance marketing Brand marketing aims to promote the identity of a brand and its values. Performance marketing, for its part, is based on more easily measurable actions such as the promotion or sale of the product or service of that same brand. In this sense, it is confusing to establish a rivalry. What's more, performance marketing can benefit from brand marketing to improve its results if both campaigns are combined. For example, a performance marketing campaign can start after a brand marketing campaign and take advantage of its results (awareness and desire for the brand) to improve its performance. Growth marketing vs performance marketing Growth marketing and performance marketing give more room for confusion.
Example of email performance marketing 6 The future of performance marketing What is performance marketing Performance marketing (results marketing in Spanish) is a type of digital marketing based on Forex Email List actions with measurable results. When we talk about actions we are not referring to any type of action. Performance marketing is a strategy aimed primarily at selling products or serviceincreasing web traffic or promoting participation in social networks. Different channels are involved in performance marketing campaigns (search engines, social networks, emails) and measurement indicators (known as KPIs) are established in each one. The idea is to measure the performance of the campaigns.
in the different channels and, from there, optimize them. Sometimes performance marketing is confused with other forms of marketing (such as growth marketing) or contrasted with other types of marketing such as brand marketing. In the following sections we will clarify it for you. Brand marketing vs performance marketing Brand marketing aims to promote the identity of a brand and its values. Performance marketing, for its part, is based on more easily measurable actions such as the promotion or sale of the product or service of that same brand. In this sense, it is confusing to establish a rivalry. What's more, performance marketing can benefit from brand marketing to improve its results if both campaigns are combined. For example, a performance marketing campaign can start after a brand marketing campaign and take advantage of its results (awareness and desire for the brand) to improve its performance. Growth marketing vs performance marketing Growth marketing and performance marketing give more room for confusion.