What is storytelling and what does digital storytelling
Mar 4, 2024 9:35:26 GMT
Post by account_disabled on Mar 4, 2024 9:35:26 GMT
Let's start by saying that storytelling is a term that comes from the union of two words:...that is, STORY (story) and TELLING (telling). In practice the term storytelling means just this: telling a story . But what story? And for what purpose? I'll explain it to you right away! Storytelling A long time ago...in a small town in Tuscany, there lived a girl named Nejua. (Hey…come on…I'm kidding!) Getting serious again and referring to the digital field, the term storytelling acquires an even more precise and delineated meaning than simply telling a story ... and becomes: Telling a story capable of generating an emotional impact on the reader and therefore establishing a better connection and greater empathy towards you, your brand or the products or services you offer. In fact today when we talk about storytelling online, we generally refer to the use of a writing technique based on the telling of a story or more generally a narrative.
Storytelling is therefore a copywriting technique Denmark Phone Number used in the field of content marketing... that is, marketing linked to the creation and publication of content. In fact, there are many brands and personal brands that have already started using storytelling in their digital communication some time ago. This is because they know well that stories have a great communicative advantage : that is, they manage to move people with great simplicity . And in any commercial field we know well that there is nothing more powerful than being able to touch the chords of emotions , if you want to push people to buy something. Now… whether you are creating content for yourself or for a brand, it doesn't change. If you want to be able to impact people with what you say or write... or if you want to sell a product or service through your digital content, you must first be able to touch people's hearts. And in this, storytelling can really be of great help to you.
Let's see how… Storytelling and digital marketing We said that storytelling and therefore the narration of one or more stories ( more or less personal ) within one's digital content is a very simple way to amplify its emotional impact on people. This is very evident especially when it comes to creating sales-focused content. In fact, it has been proven that storytelling helps to strike and stimulate emotions ... and if you are a little familiar with sales you will know that in this field emotions do 80-90% of the work. But sales is not the only field in which storytelling is used in the digital environment. Storytelling can be used in any digital content: whether on your blog, in an email or on social media, if used well it can help you create empathy with your audience, build their loyalty and build an increasingly stable relationship. Another area in which storytelling plays a very important role is teaching and training. For example, at school I loved teachers who tried to make us understand things with the help of stories, anecdotes and concrete examples. .. In fact, the transmission and understanding of information is greatly aided by the use of stories .
Storytelling is therefore a copywriting technique Denmark Phone Number used in the field of content marketing... that is, marketing linked to the creation and publication of content. In fact, there are many brands and personal brands that have already started using storytelling in their digital communication some time ago. This is because they know well that stories have a great communicative advantage : that is, they manage to move people with great simplicity . And in any commercial field we know well that there is nothing more powerful than being able to touch the chords of emotions , if you want to push people to buy something. Now… whether you are creating content for yourself or for a brand, it doesn't change. If you want to be able to impact people with what you say or write... or if you want to sell a product or service through your digital content, you must first be able to touch people's hearts. And in this, storytelling can really be of great help to you.
Let's see how… Storytelling and digital marketing We said that storytelling and therefore the narration of one or more stories ( more or less personal ) within one's digital content is a very simple way to amplify its emotional impact on people. This is very evident especially when it comes to creating sales-focused content. In fact, it has been proven that storytelling helps to strike and stimulate emotions ... and if you are a little familiar with sales you will know that in this field emotions do 80-90% of the work. But sales is not the only field in which storytelling is used in the digital environment. Storytelling can be used in any digital content: whether on your blog, in an email or on social media, if used well it can help you create empathy with your audience, build their loyalty and build an increasingly stable relationship. Another area in which storytelling plays a very important role is teaching and training. For example, at school I loved teachers who tried to make us understand things with the help of stories, anecdotes and concrete examples. .. In fact, the transmission and understanding of information is greatly aided by the use of stories .