Anatomy of the best performing organic content of 2023
Mar 4, 2024 9:03:50 GMT
Post by account_disabled on Mar 4, 2024 9:03:50 GMT
When creating content, uniqueness, audience research, and topic relevance are essential themes to keep in mind. But it's important to go deeper. There are dozens of other criteria, such as technical factors, article length, and images, which all play into the performance of your content in organic search. Luckily, you don't have to guesswork to discover the magic formula for success. We have conducted in-depth research across multiple industries to identify the factors that cause content to: rank better in searches, produce impressive organic traffic, generate engagement on social media, attract backlinks. Methodology For the global State of Content Marketing 2023 report we selected 500,000 English-language articles . These were published on blogs with 30,000 and 500,000 average monthly organic views in 2022 (before September).
We focused on organic search results, social media Venezuela Phone Number engagement (Facebook), and backlinks (links to these articles from other websites). We averaged all metrics and defined the results as follows: high performance (20%), medium performance (60%) and low performance (20%) items. How we compared the contents We then chose some common characteristics between the texts for comparison purposes: Types of securities. Length of the H1s. Depth of titles (H2, H3, H4). Presence of lists. Presence of images. Presence of videos. Publication date. Publication frequency. Using the data we collected, we understood whether some (or all) of these common characteristics impact content performance. Key attributes of high-quality organic content While no two well-placed pieces of content have the same success formula, some salient characteristics have been shared among well-placed, high-traffic organic pieces of content: They are driven by customer and keyword research.
They present original data and are based on real experiences. They feature a variety of titles and subtitles. This is the so-called H-tag structure and these articles contain H2 and H3 or H2, H3 and H4. They are structured to enhance the reader's experience, with shorter paragraphs and sentences, lots of white space, bullet points, and lists. They are updated every 6-12 months, to keep them fresh and useful. They have a consistent and relevant tone of voice . They are complete contents. Coverage of topics is extremely important. Analyzing the top-ranking articles for your keyword can help you establish a benchmark for optimal length. After identifying these successful characteristics, we dug deeper to gain insightful data on how each characteristic impacts content success. Types of articles In the wake of Google's Helpful Content update , tailoring your content to the needs of those searching for it has become critical to success. In other words, you need to focus on creating content for humans , not search engines. Analyzing your audience's search intent before creating your content can help you do this.
We focused on organic search results, social media Venezuela Phone Number engagement (Facebook), and backlinks (links to these articles from other websites). We averaged all metrics and defined the results as follows: high performance (20%), medium performance (60%) and low performance (20%) items. How we compared the contents We then chose some common characteristics between the texts for comparison purposes: Types of securities. Length of the H1s. Depth of titles (H2, H3, H4). Presence of lists. Presence of images. Presence of videos. Publication date. Publication frequency. Using the data we collected, we understood whether some (or all) of these common characteristics impact content performance. Key attributes of high-quality organic content While no two well-placed pieces of content have the same success formula, some salient characteristics have been shared among well-placed, high-traffic organic pieces of content: They are driven by customer and keyword research.
They present original data and are based on real experiences. They feature a variety of titles and subtitles. This is the so-called H-tag structure and these articles contain H2 and H3 or H2, H3 and H4. They are structured to enhance the reader's experience, with shorter paragraphs and sentences, lots of white space, bullet points, and lists. They are updated every 6-12 months, to keep them fresh and useful. They have a consistent and relevant tone of voice . They are complete contents. Coverage of topics is extremely important. Analyzing the top-ranking articles for your keyword can help you establish a benchmark for optimal length. After identifying these successful characteristics, we dug deeper to gain insightful data on how each characteristic impacts content success. Types of articles In the wake of Google's Helpful Content update , tailoring your content to the needs of those searching for it has become critical to success. In other words, you need to focus on creating content for humans , not search engines. Analyzing your audience's search intent before creating your content can help you do this.