The disguise as…McDonald's
Feb 27, 2024 3:28:54 GMT
Post by sakibkhan50 on Feb 27, 2024 3:28:54 GMT
In 2016, Burger King literally disguised itself as McDonald's . All the fast food was covered with a white sheet with the competitor's stylized writing on it. But the disguise doesn't end there. Even the packaging of the sandwiches was not the usual one . A white package with the hand-drawn writing “McDonald's” enclosed the Burger King sandwiches with a very scary message. In just a few hours, photos of this brilliant idea went around the web, amusing all fans. Burger King's 2016 Halloween campaign in which the brand dresses up as McDonald's Burger King – Halloween 2016 The Burger King clown In 2017, Burger King took advantage of the release of the film remake of IT , Stephen King's horror film, to create the Halloween marketing campaign. The protagonist of the film, and also of the video commercial, is a clown who eats children. The brand's goal was to attract customers by terrifying them . The figure of the clown, also in this case, was chosen to mock the clown symbol of the direct competitor, McDonald's. Therefore, on the night of 31 October 2017, all those who entered the fast food restaurant dressed as clowns received a free gift.
Burger King Halloween 2017 marketing campaign Burger King – Halloween (2017) All roads lead to Burger King In 2020 , in the midst of the pandemic, Burger King did not give up on attracting the public's attention with an ad hoc Halloween campaign (and, once again, against its competitor). The brand has created a poster campaign aimed at all those who have a passion for abandoned and scary places . In this case, the places to which Burger King referred were precisely five addresses where previously there were 5 McDonald's stores, now abandoned. Anyone who went to visit those places would receive a free Whopper sandwich. “For us, there is nothing scarier than a place that has never grilled its burgers over a flame ,” is the title of the campaign. Burger King 2020 Halloween marketing campaign Burger King 2020 Halloween marketing campaign Ecuador Mobile Number List Burger King 2020 Halloween marketing campaign Burger King 2020 Halloween marketing campaign Burger King – Halloween (2020) Burger King VS McDonald's: the bitter rivalry between the two fast food giants By now it's clear to everyone: Halloween is by Burger King. International fast food, however, has always created marketing campaigns against its competitor, not only during the scariest holiday of all. In fact, the "battle" between Re and Pagliacci has been going on for years.
McDonald's is a casual, playful fast food restaurant suitable for families with children. Burger King, on the other hand, communicates to young people. We also find this first difference in the way of doing marketing . The former rarely responds to the latter's provocations. In fact, McDonald's only objective is to underline how much love for the brand is a fact and it does so through simple and recognizable communication. Burger King, on the other hand, adopts more impactful and provocative communication towards its competitor . So, the battle between Burger King and McDonald's has been going on for years now and we still can't declare a winner. Maybe we never will, but in the meantime we enjoy the scary show. If you want to learn more about our articles you can find them here
Burger King Halloween 2017 marketing campaign Burger King – Halloween (2017) All roads lead to Burger King In 2020 , in the midst of the pandemic, Burger King did not give up on attracting the public's attention with an ad hoc Halloween campaign (and, once again, against its competitor). The brand has created a poster campaign aimed at all those who have a passion for abandoned and scary places . In this case, the places to which Burger King referred were precisely five addresses where previously there were 5 McDonald's stores, now abandoned. Anyone who went to visit those places would receive a free Whopper sandwich. “For us, there is nothing scarier than a place that has never grilled its burgers over a flame ,” is the title of the campaign. Burger King 2020 Halloween marketing campaign Burger King 2020 Halloween marketing campaign Ecuador Mobile Number List Burger King 2020 Halloween marketing campaign Burger King 2020 Halloween marketing campaign Burger King – Halloween (2020) Burger King VS McDonald's: the bitter rivalry between the two fast food giants By now it's clear to everyone: Halloween is by Burger King. International fast food, however, has always created marketing campaigns against its competitor, not only during the scariest holiday of all. In fact, the "battle" between Re and Pagliacci has been going on for years.
McDonald's is a casual, playful fast food restaurant suitable for families with children. Burger King, on the other hand, communicates to young people. We also find this first difference in the way of doing marketing . The former rarely responds to the latter's provocations. In fact, McDonald's only objective is to underline how much love for the brand is a fact and it does so through simple and recognizable communication. Burger King, on the other hand, adopts more impactful and provocative communication towards its competitor . So, the battle between Burger King and McDonald's has been going on for years now and we still can't declare a winner. Maybe we never will, but in the meantime we enjoy the scary show. If you want to learn more about our articles you can find them here