Brand awareness: Diesel's secret
Feb 25, 2024 3:30:05 GMT
Post by sakibkhan49 on Feb 25, 2024 3:30:05 GMT
Some time has passed since February 14th, the day on which love is celebrated. Months later, however, love becomes relevant again. While in Italy we are still dealing with the witch hunt, where the witches are the DDL ZAN, Diesel reaches high levels of brand awareness with the WHEN TOGETHER campaign on love. The advertising campaign for the spring/summer 2021 season celebrates inclusion and the return to the everyday life of love after months of forced distance. Couple in the kitchen Diesel brand awareness with the WHEN TOGETHER campaign The secret to Diesel's brand awareness success In many cases, the lockdown has deprived us of the affection of our friends, family and partners. For this reason, Diesel wanted to tell the stories, sensations and emotions of lovers in a documentary by director Cheryl Dunn, which captures the beauty of the moment of the "new first time".
What does it feel like to be alone at home due to the pandemic and not be able to touch others, smell Chinese UK Phone Number List them or hear their voices? Thus the strategy implemented focused on the development of TEADS formats. The intent was to increase Diesel brand awareness and engagement, especially on the mobile side. It all starts from wanting to solve a deficit that occurs when the user scrolls the contents on his mobile phone. How can you truly capture the consumer's attention when viewing content and make it last longer than a second? Diesel docu-film “When Together” The use of artificial intelligence to capture the interest of audience segments Diesel used the TEADS My Intelligence platform which uses an algorithm to intercept the most active audience segments. In fact, apparently, Diesel's audience is represented by women aged between 35 and 54. So how can we keep the attention of these women united by their love for fashion? The public was given the opportunity to interact creatively with the content. Thus, through the tap and swipe carousel features it was made possible to prolong the user's interaction. The result of the experiment led to obtaining 86% more Cost per Incremental Visit.
Diesel achieves high levels of brand awareness with the WHEN TOGETHER campaign about love after lockdown and celebrating inclusion Using My Intelligence to increase brand awareness Conclusions I believe that especially in this historical moment, the sensitivity of brands towards consumers' lifestyles and their complexities is fundamental as well as intelligent to optimize engagement. Diesel, for example, was brilliant. He wanted to tell what it feels like to be in isolation for a couple and highlighted all the small emotional and social details of couples who rediscover each other, evaluate the weight of their love, of their priorities. What's behind a pair of jeans and a t-shirt? There is the love story of a couple who overcame an obstacle, which perhaps made it stronger and more lasting and who understood the quality of feeling. This applies to all types of couples and all types of loves, that's the beauty of it. This is demonstrated by naturally reporting the intimacy of LGBT couples where there is no sign of provocation but an appeal to the inclusion of a reality that is natural to him and must not be hidden.
What does it feel like to be alone at home due to the pandemic and not be able to touch others, smell Chinese UK Phone Number List them or hear their voices? Thus the strategy implemented focused on the development of TEADS formats. The intent was to increase Diesel brand awareness and engagement, especially on the mobile side. It all starts from wanting to solve a deficit that occurs when the user scrolls the contents on his mobile phone. How can you truly capture the consumer's attention when viewing content and make it last longer than a second? Diesel docu-film “When Together” The use of artificial intelligence to capture the interest of audience segments Diesel used the TEADS My Intelligence platform which uses an algorithm to intercept the most active audience segments. In fact, apparently, Diesel's audience is represented by women aged between 35 and 54. So how can we keep the attention of these women united by their love for fashion? The public was given the opportunity to interact creatively with the content. Thus, through the tap and swipe carousel features it was made possible to prolong the user's interaction. The result of the experiment led to obtaining 86% more Cost per Incremental Visit.
Diesel achieves high levels of brand awareness with the WHEN TOGETHER campaign about love after lockdown and celebrating inclusion Using My Intelligence to increase brand awareness Conclusions I believe that especially in this historical moment, the sensitivity of brands towards consumers' lifestyles and their complexities is fundamental as well as intelligent to optimize engagement. Diesel, for example, was brilliant. He wanted to tell what it feels like to be in isolation for a couple and highlighted all the small emotional and social details of couples who rediscover each other, evaluate the weight of their love, of their priorities. What's behind a pair of jeans and a t-shirt? There is the love story of a couple who overcame an obstacle, which perhaps made it stronger and more lasting and who understood the quality of feeling. This applies to all types of couples and all types of loves, that's the beauty of it. This is demonstrated by naturally reporting the intimacy of LGBT couples where there is no sign of provocation but an appeal to the inclusion of a reality that is natural to him and must not be hidden.