How to migrate your website without damaging your SEO
Feb 24, 2024 5:25:44 GMT
Post by account_disabled on Feb 24, 2024 5:25:44 GMT
One of the events that can damage the SEO performance of a website is migration. If you want to carry out an SEO migration that ensures you remain anchored to the optimization achieved, and therefore maintain your positioning on search engines, below we will show you the most important points you should follow while designing the migration plan for your website. Content index: Is migrating really the right choice? Think carefully before doing it Before migrating the site, carry out evaluation tests: the usefulness of the sandbox Plan your site migration during the least profitable period for your business Compare your website analytics Don't forget to map all URLs One key step: update your internal links A very important intervention during SEO migration: solving problems related to duplicate content Identify and address any removed pages SEO Migration: Make sure your site has a custom 404 page Your old domain should not be abandoned: you must always have control over it Transfer your website to Shellrent Is migrating really the right choice? Think carefully before doing it Migrating a site involves, in almost all cases, a temporary loss of traffic.
Search engines, in fact, need time to process this change and to update its index. If you carry out the transfer Qatar Mobile Number List correctly you will be able to minimize these traffic variations. The latter, however, is an almost utopian scenario. In reality, in fact, those who carry out a migration do not obtain any SEO advantage and will suffer penalties from search engines. Precisely for this reason, many industry experts take advantage of the migration to make improvements to the SEO of their site which consist, for example, in reviewing the structure, fixing broken links and creating higher value content. So, considering what has been discussed so far, is migrating a site really worth it? The answer is yes only in the following cases: you want to aim for a rebranding or move your site to another provider.
Before migrating the site, carry out evaluation tests: the usefulness of the sandbox When you decide to migrate your site, remember that it is crucial to first test everything on a test server, i.e. the sandbox. You must verify that the various redirects work correctly and you must carry out every possible check, before the site is public. Trying to perform a migration without first testing your site will certainly lead you to encounter errors which, if they are particularly serious, could set your site back months in terms of SEO optimization. Plan your site migration during the least profitable period for your business When you plan a migration with criteria and with the necessary monitoring actions, you must choose a period of the year that has a minimal impact on your traffic.
Search engines, in fact, need time to process this change and to update its index. If you carry out the transfer Qatar Mobile Number List correctly you will be able to minimize these traffic variations. The latter, however, is an almost utopian scenario. In reality, in fact, those who carry out a migration do not obtain any SEO advantage and will suffer penalties from search engines. Precisely for this reason, many industry experts take advantage of the migration to make improvements to the SEO of their site which consist, for example, in reviewing the structure, fixing broken links and creating higher value content. So, considering what has been discussed so far, is migrating a site really worth it? The answer is yes only in the following cases: you want to aim for a rebranding or move your site to another provider.
Before migrating the site, carry out evaluation tests: the usefulness of the sandbox When you decide to migrate your site, remember that it is crucial to first test everything on a test server, i.e. the sandbox. You must verify that the various redirects work correctly and you must carry out every possible check, before the site is public. Trying to perform a migration without first testing your site will certainly lead you to encounter errors which, if they are particularly serious, could set your site back months in terms of SEO optimization. Plan your site migration during the least profitable period for your business When you plan a migration with criteria and with the necessary monitoring actions, you must choose a period of the year that has a minimal impact on your traffic.