Sales activity management activity records

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department name, position, etc.  To Do, schedule, file sharing Data management visualization of sales, opportunities, and activities using reporting and dashboard functions chapter Records each sales person's sales activities and progress for customers , contents of business negotiations , sales information, etc. to prevent miscommunication with customers , and also to share with superiors and other members to avoid division of duties, support, and failure to approach customers. 

You can do things like prevent . In addition, by having SFA learn about the sales activities of top salespeople , it can be used to support other sales personnel , such as by suggesting the best next action to take. In terms of latestdatabase.com the relationship with MA , when a sales person approaches a prospective customer who has increased their desire to purchase through marketing activities by MA , sales activities are recorded in SFA and supported in converting them into a deal. There will be a division of roles. 

Related article What is SFA Introducing basic knowledge, differences between CRM and MA , benefits of implementation , and success stories chapter Businesses where MA is effective There is a well-established theory that MA is effective in businesses where customers have a long period of time to consider purchasing , or where customers need to spend time researching the product or service . This seems to be because for products and services with low unit prices and short purchase consideration periods , the necessity to cultivate customer needs , which is an advantage of MA , is often relatively low. Therefore, we interpret that B2B businesses in