How To Design Above-The-Fold Landing Page Experiences
Feb 18, 2024 7:17:41 GMT
Post by account_disabled on Feb 18, 2024 7:17:41 GMT
Work with your visitors’ tendencies to join the herd, and hide any elements that may make them think they’re alone in being interested in you… Social proof exists for you whether you like it or not… in the same way your brand exists whether you like it or not. Just because you don’t consciously shape your brand doesn’t mean you don’t have a brand… and just because you don’t put testimonials on your site or try to generate followers doesn’t meant that you don’t have social proof. You do. You are proving something with your use of – or failure to use – indicators of social approval. Are you proving what you think you are.If you’re just getting started with landing page design, a great place to start is to focus your attention and most important page elements above the fold.
The phrase “above the fold” originates from the newspaper industry and Buy TG Database makes for a good analogy. Think of a broadsheet (larger format) newspaper like The New York Times or The Wall Street Journal. The space above the fold is simply the space above the crease in the newspaper. The attention span of your landing page visitors is just as fleeting as those reading a newspaper headline as they pass a newsstand. If it doesn’t grab their attention right away, they won’t bother to stop and read. Your job as the creator of your landing page, is to tell your introductory story as quickly and succinctly as possible. Let’s look at some examples Here’s the space above the fold on The Charlotte Observer. Notice the core elements: eye-grabbing headlines and attention-grabbing photos.
The main goal is to grab your attention and maintain your interest. The Charlotte Observer - Above The Fold Newspapers use the same tactic online with their digital versions. Here’s The Los Angeles Times above the fold. The Los Angeles Times above the fold And here’s The Daily Telegraph from London. Notice that newspapers also use ‘tease’ tactics to entice the reader to continue to read. “tease” tactic - The Daily Telegraph Newspapers are in the news business but they’re also in the advertising business. The page stops you with a stunning photo but also aims to grab your attention with an obnoxious ad. The goal is to keep you scrolling down — or get you to click on the a banner ad.
The phrase “above the fold” originates from the newspaper industry and Buy TG Database makes for a good analogy. Think of a broadsheet (larger format) newspaper like The New York Times or The Wall Street Journal. The space above the fold is simply the space above the crease in the newspaper. The attention span of your landing page visitors is just as fleeting as those reading a newspaper headline as they pass a newsstand. If it doesn’t grab their attention right away, they won’t bother to stop and read. Your job as the creator of your landing page, is to tell your introductory story as quickly and succinctly as possible. Let’s look at some examples Here’s the space above the fold on The Charlotte Observer. Notice the core elements: eye-grabbing headlines and attention-grabbing photos.
The main goal is to grab your attention and maintain your interest. The Charlotte Observer - Above The Fold Newspapers use the same tactic online with their digital versions. Here’s The Los Angeles Times above the fold. The Los Angeles Times above the fold And here’s The Daily Telegraph from London. Notice that newspapers also use ‘tease’ tactics to entice the reader to continue to read. “tease” tactic - The Daily Telegraph Newspapers are in the news business but they’re also in the advertising business. The page stops you with a stunning photo but also aims to grab your attention with an obnoxious ad. The goal is to keep you scrolling down — or get you to click on the a banner ad.