What the influencer gave and took away
Dec 20, 2023 8:28:05 GMT
Post by account_disabled on Dec 20, 2023 8:28:05 GMT
Influencer marketing, perhaps the most popular term of the past and this year. Actors, singers, athletes or simply girls and boys from the Czech internet. Who doesn't use influencers is as if he didn't exist. But do they bring real results or are they just another marketing chimera? Part of our SMM department went to the ČSOB Inspirace space to find out on Marketing Monday . After Vladimír Rejlek's opening speech, it was the turn of representatives of several marketing agencies who demonstrated the generally successful involvement of influencers using real examples of campaigns. image Mandatory selfie of SMM team representatives You can buy awareness, earn consideration This was the main message of the first speaker Martin Ježek from Inspiro Solutions.
He has done campaigns for B2B Email List smartphone brands Huawei and Honor. Almost everyone has heard about the collaboration between Huawei and Jaromír Jágr . But despite that famous photo of Jarda with the iPhone, Inspiro stands by his choice. Jagr is among the star influencers who, more than anything else, build brand awareness. However, awareness alone will not make anyone buy a product, which is Huawei's primary goal. In order to get customers interested in buying a phone at home, it is better to use influencers with a lower impact, who have the power to reach smaller and more specific groups on which they have a more credible effect. The truth is that products like smartphones can't do without big ads, and in this case, big influencers.
In order to increase consideration, brand awareness must be at least 60-70%. According to Ježek, Eva Samková stands on the border between a celebrity and a minor influencer. It has been associated with the Honor brand for a long time and has grown along with it. To many fans, it seems more authentic and has potential both for raising awareness and for consideration. Influencer four times differently When planning campaigns, influencers can be involved in different ways, their four roles were presented by Vladimír Zikmund from the Zaraguza agency. 1. Influencer as a proxy hero Do you have a product that is difficult to work with? An influencer can be the one who breathes his soul and gives him a stamp of uniqueness, amuses or shocks. The Slovak Tatra banka was also convinced of this, and wanted to give young people a little financial literacy. For their Tatra academy, Zaraguza came up with the idea for RytmusBot , because who couldn't resist chatting with rapper Rytmus about finances.
He has done campaigns for B2B Email List smartphone brands Huawei and Honor. Almost everyone has heard about the collaboration between Huawei and Jaromír Jágr . But despite that famous photo of Jarda with the iPhone, Inspiro stands by his choice. Jagr is among the star influencers who, more than anything else, build brand awareness. However, awareness alone will not make anyone buy a product, which is Huawei's primary goal. In order to get customers interested in buying a phone at home, it is better to use influencers with a lower impact, who have the power to reach smaller and more specific groups on which they have a more credible effect. The truth is that products like smartphones can't do without big ads, and in this case, big influencers.
In order to increase consideration, brand awareness must be at least 60-70%. According to Ježek, Eva Samková stands on the border between a celebrity and a minor influencer. It has been associated with the Honor brand for a long time and has grown along with it. To many fans, it seems more authentic and has potential both for raising awareness and for consideration. Influencer four times differently When planning campaigns, influencers can be involved in different ways, their four roles were presented by Vladimír Zikmund from the Zaraguza agency. 1. Influencer as a proxy hero Do you have a product that is difficult to work with? An influencer can be the one who breathes his soul and gives him a stamp of uniqueness, amuses or shocks. The Slovak Tatra banka was also convinced of this, and wanted to give young people a little financial literacy. For their Tatra academy, Zaraguza came up with the idea for RytmusBot , because who couldn't resist chatting with rapper Rytmus about finances.